At Side Eye Baits we’re passionate anglers who know that the right bait makes all the difference. That’s why we handcraft high-quality baits and lures designed to attract more fish and help you make the catch of a lifetime.

From weekend hobbyists to seasoned pros, we create baits you can rely on — durable, realistic, and tested in real waters. Every product is made with precision and a love for fishing, because we believe that great days on the water start with gear you can trust.